Everyone knows a website is an essential part of business these days, but just creating a website won’t magically draw traffic to it.
It can take a long time to build a solid following of 20,000 unique monthly visitors. Remember, visits and visitors are two different things, as one person could visit 1000 of your pages.
I have strategies implemented to gain 20,000 visitors within 90 days, but you may not have known about these and not have that traffic yet.
Once you get started, I find measuring traffic in 20,000-visitor increments is helpful all the way to 100,000 visitors per month and beyond.
Here’s what determines how long it takes to grow your blog readership to 20,000 unique visitors every month. There are four fundamentals to driving traffic to your website. By following them consistently, you should have no trouble gaining readers.
1. Contribute to other sites:
Bloggers consistently use guest posting as a method of obtaining valuable backlinks to their blogs. This method is so useful that it evolved into content marketing, a popular method of digital marketing. By contributing to other sites, whether as a guest poster or simply a source for an article, you’ll raise exposure for both you and your brand.
Referral traffic is raised, and search engines give better rankings for sites with backlinks from reputable sites. This makes contributing to other sites one of the best, across-the-board digital marketing techniques to raise traffic to any website.
2. Rank for long-tail keywords
While some keywords gain a lot of traffic, the large majority (70 percent, to be exact) of online searches are long-tail keyword searches. For example, instead of searching for “bicycle,” I’d likely search for “mountain bikes under $500.”
Organic search traffic is the holy grail of Internet traffic, as it’s automatic and sustainable.
Optimize your website for broad keywords, but also include as much niche detail as possible. Blogs help create landing pages to answer specific questions and provide specific information for as many long-tail keywords as possible.
By starting a blog, you exponentially increase your odds of being found by qualified leads for your business.
3. Drive referral traffic
Organic search is important, but so is referral traffic. Guest posting isn’t the only way to generate referral traffic either.
Social media sites like LinkedIn, Facebook, Twitter, Instagram, SnapChat, and StumbleUpon can help drive referral traffic to your website quickly. Social signals can also help raise search engine traffic.
I have a long-form blog on how to raise referral traffic that includes a lot of in-depth information on the subject, so I won’t bore you here.
Understand, though, that it is an important piece of raising traffic to 20,000 in 90 days or less.
4. Consistently create content
It takes consistent content to drive traffic. While you may eventually accumulate 100,000 views on a single post, you’ll need tons of posts for the daily volume to make a difference.
Research from Hubspot shows companies that publish at least 16 posts per month on a consistent basis gain more traffic than those who don’t blog or rarely add new content.
Even blogging every day, it can take months to finally craft a post that hits and drives massive amounts of traffic. These tent poles support your efforts on smaller projects.
You’ll need 400 or more blogs to generate sustainable traffic, which will take over a year of blogging every day.
Start brainstorming now.
Sustaining your following
Even when you gain 20,000 followers, they won’t last unless you keep hustling. You’ll still need to take steps to keep the content fresh.
Adding images and videos, updating content with newly discovered information, optimizing your site for speed, and continuing to promote your brand on social media channels all contribute to keeping your site at the top of the search results.
If your site has valuable information, it’s likely to be cited by other sources. People will tell their friends about you, and your brand awareness grows. All of this helps sustain your site’s traffic. Anyone can draw eyes, but keeping people happy takes attention to detail and a focus on delivering consistent quality.
The value of 20k unique monthly visitors
You may be asking at this point why you want 20,000 visitors. Google AdSense pays out approximately $50 for 20,000 unique visitors, and a blogger can expect to make approximately $100 per month off this volume of traffic.
For an ecommerce site, 20,000 visitors equates to 20,000 possible leads. The value of these leads depends entirely on how well your sales and marketing team can guide them through the CRO sales funnel to convert them.
If nearly 1,000 people are browsing your site every day and you can convert even one, you’ll have built a respectable small business. Growing it from there is much easier than starting from scratch, as you’ll be building your reputation among past customers who return. Although 20,000 is a good start, you’ll want to continue striving for more.
Conclusion
Anyone can build a website, but driving traffic to it is what separates the cream from the rest of the crop.
Solid SEO, content marketing, and backlinking tactics are a great start to jumpstarting traffic. Once you get organic search traffic, you’ll be well on your way to success.
0 Comments